University of Arkansas

Student Television

Influencer

  • Rise in college students who are micro-influencers

    By: Lakyra Banks FAYETTEVILLE, Ark. (UATV) – Statistics show nearly 44% of the American population have side jobs. Of that 44%, more than 62% of those people are a part of Gen Z.  College students are taking over the digital atmosphere as micro-influencers and content creators. Students use social media apps such as TikTok, Instagram,…

Fayetteville, Arkansas

Influencer