To kick off breast cancer awareness month, the first week of October is Think Pink Week at the University of Arkansas. Sorority Zeta Tau Alpha hosts the week, as its one of the main fundraisers for their philanthropy, breast cancer awareness and education. Throughout the week the sorority hosts events such as the Pink Pancake Breakfast and the Country Can Cure concert.
According to Jamie Hill, the president of the sorority, all the money that is raised this week goes to the ZTA foundation. From there the money is allocated and donated to different organizations in need. Aside from Think Pink Week, Zeta also partners with the NFL and Yoplait to raise breast cancer awareness.